Designer Blinds Tips by Jim Langdon

 Number 283 | May 18, 2007
© 2007 Designer Blinds

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What's This?

Seeing Is 
Believing...

It may seem hard to believe, but selling a great product like Alouette® LightLouvers is as easy as showing it...

...And It's easier to show than ever before. 
In the new Alouette sample book, two new prints have been introduced. Chambray is a tailored linen print and Raw Silk is a linear horizontal print. Both have a real woven appearance to them. Remember that ALL colors in Alouette Light Louvers are available and sampled on removable decks in both translucent and room-darkening.

Since the fabric of Alouette is the same as Duette, it's easy to coordinate colors between the two product lines. Coordinating Duette colors are now shown on the back of each decks. A complete Alouette/Duette color coordination chart is also included toward the back of the book for easy reference.

Feature The Best Options 
Don't confuse your customer with the versatile operating systems of Alouette.  Instead, start with the Cord-Cord System, which accounts for nearly 70% of Alouette sales.  Be sure to offer the new fabric covered valance, which many prefer for appearance.   and 

In fact, the new Alouette sample book is set up entirely to make it easy for you to work with your customers in this five- step buying process: 

Step 1: Choose your pattern. 

Step 2: Select your color. 

Step 3: Pick your desired opacity. 

Step 4: Determine your operating system. 

Step 5: Add the valance option, if desired.


New Tandem Side-by-Side for Three Units
A new product enhancement is now available. The Tandem Side-by-Side option is now available for three Alouette systems to tilt in unison but lift independently. This option requires the Bar Cord System. The side by side panels are separated by just a quarter-inch, considerably less than putting up separate shades. The Tandem Side-by-Side option can fit openings of up to twelve feet wide. 

The key to selling it is simply showing it to make sure your customers have a chance to check it out.  Watch this video to see the reactions of consumers who are seeing Alouette for the very first time.  Then set your strategy to make sure you are featuring Alouette in a way that brings it to the attention of your customer. For them, seeing Alouette is believing.


 

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