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Not Like Anything Else
The big thing to keep in mind is that Alouette Light Louvers are an entirely new concept in window fashions.
While they're not exactly “like” anything else, you can relate
features of Alouette to other window coverings by explaining that Alouette combines the best elements of shutters, shades and blinds. You can then compare and contrast with each of those products.
Like Shutters... Alouette Light Louvers make a bold architectural statement with their wide louvers. But unlike shutters, there is no heavy framing to partially block the view and incoming light.
Like Shades... Alouette Light Louvers are soft, durable and convenient to operate. But unlike shades, the Alouette product offers variable light control.
Like Blinds..., Alouette Light Louvers control light and provide privacy. But unlike blinds, the Alouette louvers soften and filter exterior light.
Unlike ANY Other Window Covering... the Pivotal Operating System provides fully integrated form and function with its pivoting, elliptical headrail and bottom rail.
Display
Of course. the best way to sell is by showing. Designer
Blinds is currently offering some outstanding special
offers for Alouette Display units. Talk with your
Designer Blinds Sales Representative about taking
advantage of this special opportunity.
Video Makes A Great Display
When you can't display, the best way to show the product
in real environments is by showing the DVD video that came
with your Alouette sample kit. The video can easily
be set up to run in a repeating loop in your showroom,
too. After running the video, the sample book is
great for picking out colors and the hand sample can give
your customers a feel for Alouette. Keep in mind
that this is your customer's first look at this product,
make sure they understand that the hand sample frame is not
part of the product that they will be receiving. I
have heard from a number of dealers that have said many
consumers mistakenly think that the frame is part of the
product, which can turn them against it. For this reason,
you should be sure you are not using your hand sample as a
floor display, especially if you are not always available
to explain it.
The Hunter Douglas 5-L Selling Technique
Be sure to communicate these five key points about Alouette with your customers:
1. LEADER - This exciting innovation could only come from Hunter Douglas, the leader in the window coverings industry.
2. LOOK - The unique look is unlike anything you've ever seen simply louvers, suspended gracefully in the window.
3. LIGHT - As light and airy as their name, Alouette Light Louvers work magic with light softening it, filtering it, controlling it to transform the look of a room.
4. LOUVERS - The contoured louvers provide complete control over light and privacy, with your choice of three operating systems.
5. LIFESTYLE - Alouette Light Louvers fit any décor to enhance the design-conscious and casual lifestyles of today's consumer |
