 Here's
a page of pictures ready for download from the
Hunter Douglas Dealers, Designers &
Installers site. (Go
there) Step-by-step instructions
make it easy to get a great assortment of
pictures at varying qualities.

Photo
albums are available in a wide variety of
shapes. You might try using smaller
"brag book" albums for new or
upscale products. Print pictures
available for free from Hunter Douglas and mix
in some of your own.
Slide
shows can be a great way for your customers
to see product pictures in a dynamic way.
They are also a great way for you to polish
your presentation.
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It’s easier than ever to get the professional
pictures of your favorite Hunter Douglas products
in use. One resource is the merchandising kit for the newest product from Hunter Douglas, Alouette™ Light Louvers™.
The sample set comes with a CD full of pictures ready to use.
But an even better resource is the
Hunter Douglas web site built
especially for Dealers, Designers and
installers. Pictures of all products, including new products, can be downloaded for FREE from
this special area on the Hunter Douglas web site.
Along with the pictures, you’ll also be able to download professionally written text that describes each product.
If you haven’t visited this site yet,
you ought to soon. Take a look at
http://dealers.hunterdouglas.com.
After a short registration process you will be able to access these pictures and much more. If it’s true what they say, that every picture is worth a thousand words you’ll be able to download a whole library in no time. Each picture is available in high or low resolution, depending upon how you will be using them.
Every
Picture Tells A Story...
Once you have the pictures what do you do with them? There are all kinds of great marketing pieces available to you from Designer Blinds and Hunter Douglas. Brochures, books, product samples, postcards, sell sheets, and ad slicks just to name a few. All of these pieces have their place and can help you to grow your business. But here’s a way to use modern technology put together a marketing piece of your own that will make your presentations reach your customers on a more personal level— a good old-fashioned photo album.
A photo album can help your customer view product options and explore the wide variety of products available in a very focused, but non-oppressive way. Photo-albums can be used successfully in a store or in a home.
It's a way to turn these photographs
into YOUR photographs. What’s more it costs very little to put together
— in either money or time. For the price of a photo album, some glossy photo paper and the use of the color inkjet printer that you probably already own, you’ll be able to
assemble an outstanding photo album that shows your products at their best, in a variety of décor styles, options and colors.
Take it a step further and mix in images of the jobs you have done. I’m partial toward digital cameras, but you can get equally good results with a disposable camera. Get the right mix of pictures and it will be hard to tell
where the professional shots end and
yours begin. Add in some text descriptions to give it the feel of a personal scrapbook. Handwritten descriptions are a nice touch to keep it more personal than the slick advertising pieces that your competitors will be
using, but you may get equally good
results if you prefer to type them. Give
it a try. You may find that starting
with a photo album of your own is a great
way to help a customer narrow down choices
quickly. Slide
On Over...
As
long as you bring the pictures in on your
computer, why not put together a little
photographic presentation in a slide
show? In a way it's still a photo
album. It's just a different way of viewing
the pictures. The most recent versions
of Windows allow you to run slide shows
pretty much from any folder that has
pictures in it with no additional software. If
you have a program, like PowerPoint to make
presentations, though, it's easy to add some
text. Working with slide shows will
make your presentations better and prevent
you from leaving out important details. You
can let a computer run the presentation in a
continuous loop, set up a kiosk so your
customers can go through it on their own a
page at a time, or you can use it to talk to
your customers about product details.
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