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Number 153  | October 3, 2003
© 2003 Designer Blinds

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Put Technology To Work 
For Your Customers and 
 
They'll Get 
The Picture!

Product pictures are easier to get than ever before. But then what? 
Here are some inexpensive ways to personalize your presentation with pictures.

Here's a page of pictures ready for download from the Hunter Douglas Dealers, Designers & Installers site. (Go there)  Step-by-step instructions make it easy to get a great assortment of pictures at varying qualities.


Photo albums are available in a wide variety of shapes.  You might try using smaller "brag book" albums for new or upscale products.  Print pictures available for free from Hunter Douglas and mix in some of your own. 


Slide shows can be a great way for your customers to see product pictures in a dynamic way. They are also a great way for you to polish your presentation. 

 

It’s easier than ever to get the professional pictures of your favorite Hunter Douglas products in use. One resource is the merchandising kit for the newest product from Hunter Douglas, Alouette™ Light Louvers™.  The sample set comes with a CD full of pictures ready to use. But an even better resource is the Hunter Douglas web site built especially for Dealers, Designers and installers.  Pictures of all products, including new products, can be downloaded for FREE from this special area on the Hunter Douglas web site.  Along with the pictures, you’ll also be able to download professionally written text that describes each product. 

If you haven’t visited this site yet, you ought to soon.  Take a look at http://dealers.hunterdouglas.com.  After a short registration process you will be able to access these pictures and much more. If it’s true what they say, that every picture is worth a thousand words you’ll be able to download a whole library in no time. Each picture is available in high or low resolution, depending upon how you will be using them. 

Every Picture Tells A Story...
Once you have the pictures what do you do with them? There are all kinds of great marketing pieces available to you from Designer Blinds and Hunter Douglas. Brochures, books, product samples, postcards, sell sheets, and ad slicks just to name a few. All of these pieces have their place and can help you to grow your business. But here’s a way to use modern technology put together a marketing piece of your own that will make your presentations reach your customers on a more personal level— a good old-fashioned photo album. 

A photo album can help your customer view product options and explore the wide variety of products available in a very focused, but non-oppressive way. Photo-albums can be used successfully in a store or in a home. It's a way to turn these photographs into YOUR photographs.  What’s more it costs very little to put together — in either money or time. For the price of a photo album, some glossy photo paper and the use of the color inkjet printer that you probably already own, you’ll be able to assemble an outstanding photo album that shows your products at their best, in a variety of décor styles, options and colors.

Take it a step further and mix in images of the jobs you have done. I’m partial toward digital cameras, but you can get equally good results with a disposable camera. Get the right mix of pictures and it will be hard to tell where the professional shots end and yours begin. Add in some text descriptions to give it the feel of a personal scrapbook. Handwritten descriptions are a nice touch to keep it more personal than the slick advertising pieces that your competitors will be using, but you may get equally good results if you prefer to type them.

Give it a try.  You may find that starting with a photo album of your own is a great way to help a customer narrow down choices quickly.  

Slide On Over...
As long as you bring the pictures in on your computer, why not put together a little photographic presentation in a slide show?  In a way it's still a photo album. It's just a different way of viewing the pictures.  The most recent versions of Windows allow you to run slide shows pretty much from any folder that has pictures in it with no additional software.
If you have a program, like PowerPoint to make presentations, though, it's easy to add some text.  Working with slide shows will make your presentations better and prevent you from leaving out important details.

You can let a computer run the presentation in a continuous loop, set up a kiosk so your customers can go through it on their own a page at a time, or you can use it to talk to your customers about product details.  



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