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Number 69 | July 27, 2001
© 2001 Designer Blinds

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FAUX?

With So Many
Inferior Alternatives
At Low Prices, It's
Important To Depend On Hunter Douglas Brands!

Any time a product  —of any type— is popular, lower price alternatives appear on the market.  And so it is with alternative wood blinds, commonly referred to as "faux" wood blinds.  The consumer's market place has become inundated, or you might even say infested with low price knock-offs claiming to be as good as the real thing.  As with most products, this simply isn't true.  If you shop as a consumer for faux wood blinds you are likely to be told that the materials comes from the same supplier as Hunter Douglas, or, even in some cases that the blind is exactly the same as the Hunter Douglas product. The only way you can be sure this is true is if the blind has the Hunter Douglas brand and was fabricated by a licensed Hunter Douglas fabricator like Designer Blinds.

"There is nothing in the world that some man cannot make a little worse
and sell a little cheaper.
He who considers
price only is
that man's lawful prey
."
John Ruskin
English author & lecturer (1819-1900)

So, You Get What You Pay For — Right? 
Well, Not Necessarily!
 

Some people will write off problems with these lower quality products by saying, "You get what you pay for." But really you don't.  These companies that market cheaply made inferior quality blinds set their prices to be a certain amount below Hunter Douglas prices, but their quality control and manufacturing standards are based on, well, nothing.

Look at the pictures to the right, for example.  Click on each picture for a larger view. These inferior grade blinds were installed on completely interior windows with absolutely no exposure to the sun or any other natural elements for about one year. As you can see, the slats are warped, horribly. The blinds can't even be fully closed.  The gap between the headrail and the first slat is quite large and not covered at all by the valance.  This customer paid about $10 per blind less for these than a typical selling price for a Hunter Douglas EverWood™ blind.  Is that getting what they paid for?  I would say not.  Wouldn't most consumers pay the difference if they truly knew the difference in quality is so far apart?  There might be a few hold outs, but most will. 

If blinds are misrepresented as being "the same as Hunter Douglas" or "made from the same parts as Hunter Douglas," my question to whoever is selling them would have to be, "Why, then, don't they SAY Hunter Douglas?"

With so many new brands —and brands you never heard of before out there.  Why risk it?  The safest way for dealers and consumers is to stay with the old, trusted and reliable brand, Hunter Douglas. 

So What IS The Difference?
Hunter Douglas has two excellent lines of faux wood products, EverWood™ and WoodMates™.  The first thing you'll notice about Hunter Douglas faux woods, is that they have fewer ladders than competing blinds.  EverWood ladders are spaced about 18" apart. For WoodMates, the spacing is 16".  Some of the inferior products use thinner slats and require ladders every 12 inches or so —and even then they fail to support the slats properly.

EverWood™
First introduced in the fall of 1998, EverWood offers the warmth and beauty of wood. But the slats have the cost and function advantage of being manufactured from a composite of engineered polymers and real North American hardwood.  Because the slats are manufactured rather than milled from wood, they are consistent in appearance. There are no wood flaws or dye lot variations.  The slats resist fading, warping, and cracking — even in humid conditions. This makes them suitable for climates where natural wood blinds are not be recommended, such as bathrooms and beach houses.  EverWood slats are easy to clean. They are completely washable.  They are offered with a Limited Lifetime Warranty.

WoodMates™
Like EverWood, WoodMates offer a similar look to wood blinds at a much lower price.  But, WoodMates  are comprised entirely of engineered polymers. They are intended to appeal to consumers who are on a tight budget but still want a quality product.  WoodMates blinds are offered with a five year warranty.

 

low-faux_4.jpg (11625 bytes)

"Brand X" won't close well.

low-faux_3.jpg (16576 bytes)

"Brand X" warped slats.

low-faux_2.jpg (7569 bytes)
"Brand X" has gaps.


"A cheap
price is a shortcut
to being cheated."

Confucius
Ancient Chinese Philosopher

You'll notice fewer ladders on Hunter Douglas Alternative
Wood Blinds


Slat thickness for 2" slats.


Optional Etched edges help EverWood to stand out with consumers

 



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